Boop!
Boop [boo-p] verb.
1. A gentle or playful tap, especially on the nose.
Duration
Sept - Dec 2022
Activities
Art Direction, Brand Identity Design, Design Strategy, and Print Design
Northeastern Class
Graphic Design 2
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This campaign will raise awareness for fostering, shine light on the need and its positives and benefits, and encourage young adults to participate. Foster programs are the only way to help save puppies, kitties, and injured or unhealthy animals who would not get the medical support and care they would need to survive at a shelter.
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A younger age demographic (21-35) of working, single professionals would be ideal for this colorful, relevant, and appealing campaign. This demographic’s interests and social media presence give this campaign the greatest opportunity to succeed.
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Boop! advertising will be set in 3 distinct locations, each targeting the audience in sequential order. 1). Interactive billboards and urban signs. 2). In-store advertising at pet stores, vets’ offices, and pet sections in a store like Target. 3). Social media, via Instagram.
Boop! Billboards
Whats better than one cute kitten to boop! But a whole bunch! You can foster an entire litter of puppies or kittens, the more, the merrier.
Boop!able Boards
These interactive electronic signs are meant to be booped! Standing at the bus stop or walking by, stop and boop the nose of one of these cuties and see their personalities come to life with cute animations.
@boop!foster
Follow boop! on Instagram for the cutest content, most informative fostering tips, and shareable posts to spread awareness for fostering.
Boop! books
Informative guides for fosterers, including medication and weight charts, and helpful information to ensure the foster is in good health.
Boop! tags
Your foster will receive a boop! tag for their collar, which you can pay to have engraved with the name you choose for them.
Boop! bowls
For sale through our social media channels, you can purchase a boop! bowl to support our foster campaign. For every bowl purchased, a bowl will be donated to the local animal shelter a current foster is from.
